Skoda World Dealer Conference

From August 29 to September 8, 2022, ŠKODA hosted its World Dealer Conference at
Prague’s O2 Universum, gathering over 3,500 dealers worldwide.
As part of this landmark event, ŠKODA unveiled its new model, the ŠKODA Vision 7S,
and announced a rebranding under the theme “Explore more.”
Working for the lead agency Jack Morton Worldwide, the arole was to oversee the
entire project management, coordinating all event-related tasks and leading a team
of more than 12 event professionals alongside external suppliers.

The event unfolded across two distinct locations: the first stage featured a welcome
lunch and a driving experience in a transformed, under-construction shopping mall,
which got equipped with charging infrastructure for over 200 EVs for the purpose of
the event; the second stage at O2 Arena showcased an immersive, kinetic media setup that enabled dynamic storytelling and impactful brand presentations, culminating in an evening celebration.