ABB E-mobility

ABB E-mobility is a global leader in EV charging solutions, providing innovative hardware and services for vehicles across all sectors, such as cars, buses, trucks and special vehicles. Selected by Jack Morton Worldwide for project management and budgeting, the focus was on revealing the expertise behind ABB’s technology at CES Las Vegas. Besides booth management one major task was the coordination of an augmented reality (AR) experience with Jack Morton’s digital team, Jack X.
Three state-of-the-art scale models that showcase ABB’s core capabilities were created, translating complex technology into engaging, intuitive displays that highlight the sophistication and simplicity of ABB’s solutions for visitors.