Audi Dealer Meeting

The global Audi dealer meeting brought together 3,100 top dealers from 160 countries, with the 2019 focus on the launch of the Audi E-Tron and the theme "Electric Jungle." Our role involved conceptualizing, creating, planning, and coordinating evening entertainment around this theme, featuring continuous performances on a central circular stage. We crafted a full-length show that integrated artistic, musical, and dramaturgic highlights, including a main character guiding guests through a choreographed journey symbolizing the shift toward e-mobility, all aligned with Audi’s campaign "And so it begins." Over four weeks, 17 bespoke dinner shows were successfully performed, providing a memorable two-hour experience for the international audience.